SOCii Media | Marketing Technologists

We live in a generation where social media rules the workplace. No matter what industry you’re in, social media should be a huge component of your business. The traditional advertising campaigns are long gone and are replaced with social media tools. For businesses that have been around for many years, the social media phenomenon can be hard to understand.

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Here are our five top ways social media can improve your business.

  1. Run targeted ads and track the results
    • Social media ads are a cost effective way to promote your business and its services. You can target people based on demographics, interests, behaviors, locations and etc. The best part about social ads is, you can measure your results!
  2. Increase web traffic
    • Use social media to increase your website traffic. Include your website link in your social media bio’s and posts to direct people to your website.
  3. Build relationships
    • Social media platforms are a great way to build relationships with current and potential customers. The first thing we look for when a company reaches out to us is their social media. Engaging with someone through social media is a quick and effective way to network. You’ll be surprised at how far a “like” or “retweet” on social media can go.
  4. Increase brand awareness
    • Using social media platforms exposes your business services to a multitude of people, which results in brand recognition. Many people will start to become familiar with your brand and in time will trust your brand.
  5. Cost effective
    • The final and most important reason to have social media is because it’s FREE. Social media marketing is a cost efficient advertising strategy. Signing up and creating a profile on most social media platforms is free!

    While social media can be confusing and time consuming, it is a MUST have for all businesses. Everything you post on social media is a direct representation of your business.

    We understand managing social media accounts can be very time consuming. We offer social media training through our digital practice, mobiiNSPIREd. For more social media marketing tips, follow us on Twitter and “Like” us on Facebook.

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